SWIMMING is a band that is certainly making waves right now. iTune’s Indie Spotlight even made Neutron Wireless Crystal (off the new album) its single of the week! We know they’re great, Film4 seems to know it too, so our predictions of a Notts Number One are surely imminent. Frontman John Sampson takes Mary Ann Pickford on a journey around Nottingham to talk about their newest album Ecstatics International and the unique sound and musical ethos of the band.
So where abouts are we, John?
This is Random Recordings studio where we did a lot of the music for the Ecstatics International album. I think there’s a big disconnect [between the way the building looks and Ecstatics International] because the album is kind of out there. If you were to look at that [the studio] you’d associate it with maybe gritty British music that’s been around recently. It just takes you to another place and that’s why I thought it’d be nice to show you some of the space we’d been recording in. Then we did six or seven studios around Notts, Mansfield and Kirkby.
Keeping it very local then, that’s great. How was it recording the new album?
It was amazing. It was over quite a long period of time, like little pockets of intensity. I write quite a lot just at home on my own. And that’ll be late night sessions when you can’t sleep and you get a loop pedal out and come out with ideas, and sort of make little song saplings on the computer. And then you just kind of take them into the studio. We’re [the band] all engineers in different places and so it was just choosing places that we felt comfortable in for each different song or different bit we were recording. Then we got our own little set up in Kirkby.
And so we had just enough equipment ‘cause there’s no budget for this at all. It’s interesting getting comparisons with some of the albums that it’s been compared to and some of the bands that it’s been compared to. There wasn’t much money behind it. People get in touch asking ‘which producers have you used?’ and expect it to be done in big studios in London, which is quite nice but we say ‘oh no we did it in Kirkby on a laptop’.
Occasionally we had some nicer gear or Random’s got some nice gear we used. We had the right blend of lo-fi and hi-fi stuff and we got a really good mastering engineer to master it. On the whole it’s like DIY hi-fi. We wanted that big sound but we had quite limited means to be able to get that. I think that’s one of the great things about technologies. You don’t have to wait around for a producer, you don’t have to wait around for anything outside of the band to make stuff sound good. We’re interested in that sonic side as much as the writing side of things.
How would you compare your new album to the previous one? How are they different?
It’s different in loads of ways but in a way it’s the same. The core message of what we sing about and the core reason for why we pick up a guitar, or play an instrument, or write a song in the first place is the same. The songs don’t deviate that much from one pretty central theme.
What is the central theme for you guys?
I’ll come on to that in a bit [laughs]. But sonically it’s got to change otherwise it’d be boring. Like, bands have to become brands to have this sound and I think that’s pretty sad. Not everyone adheres to that obviously, I can imagine the pressures that you could possibly feel if you were successful with something. We’ve never had any massive level of success, we’ve never had huge budgets that put pressure on us to ensure it sounds or is a certain thing. It’s just always been down to what instinctively we want to create and impulsively what we want to make. So we’ve had total freedom.
But there are certain things from the first album and second album that are meant to have worked together. Like the second one’s a proper sequel. If you hear the first one and get into it, listen to the lyrics and the way it goes from the first track to the ninth track, and then the way the next album starts, you’ll see there’s a continuity there.
Will there also be continuity in the third album?
We’ve not made it yet [laughs] so I don’t know what that will be like. But sonically the second is very different. The first one, Blake’s artwork sums up the differences really nicely. It’s quite earthy. It’s called The Fireflow Trade which is a subtle nod to the, kind of like Panthalassa when the world was just one massive landmass. That’s Pangea and the ocean was Panthalassa. And long before man was around the continents drifted and that tectonic plate shift, that was what got me thinking about the fireflow trade, which is like the flow from man to life.
There’s this beautiful quote that goes like ‘the world is one country and mankind its citizens’. I totally agree with that, that’s the only way to view the state of the planet at the minute where man has got to in evolution. So that album is kind of a muddled way of exploring that idea and is quite earthy. The album cover has the three hands on it each holding a different element set on the backdrop of the sea. And then the new one is like, you kind of zoom right out and it’s meant to be a bit more other-worldly and epic and certainly more psychedelic. The sounds do the same thing, the sounds are more out there.
Is that the kind of theme that you represent in your albums?
Yeah totally. That’s that one theme really, the fact that there’s a spiritual dynamic to a lot of the problems there are in the world and how we deal with that.
I know you and Pete (aka THE PETEBOX) are brothers, did you make up the core of the band first before the others arrived on the scene?
Yeah there were us two and a guy called Ben who’s still a good mate. He’s a visual artist now. We did literally go swimming at Vicky baths [in Sneinton before it got knocked down] on Saturdays and then in the afternoon generally we’d get together and make music. We’d record the sounds of water and we’d kind of blend the sounds and the sounds of field recordings. We were really into electronica and he was getting me into loads of interesting electronic music. And mine and Pete’s background, the bands we’d been in before were totally guitar driven and song led. And so it was like just meeting the two, then we made our first EP.
That first EP was a total experiment. I listened back to it recently – I hadn’t heard it in ages – and I thought ‘there’s a lot of good ideas in that’. You could really hear that it was the first ideas of what Swimming ended up becoming. Some of that stuff stands up on its own anyway, particularly the more ambient stuff. Then we started writing songs and became a proper band. I kind of stopped doing Swimming and joined a different band and toured with them for the best part of a year and a half, which was sweet, but it meant I couldn’t do Swimming. So I left them to keep doing Swimming then we wrote the first album and that came out in 2009. That’s when Blake joined the band, then that’s when we kind of felt that Swimming was a proper band.
I’m guessing you all met in Nottingham, swimming around in Vicky baths maybe?
No we all went to school together. Blake and Andy were in Peter’s year at school, so I ended up in a band with my brother’s mates. And Jonathan was the year above us at school but we didn’t know him. It was only ‘cause I started working at a studio where he was a technical manager that we were like, ‘aw you can come play guitar in our band and you can do stuff that I can’t dream of doing, like make your guitar sound like synthesisers and that sort of thing’ [laughs].
So how did you come to sing?
I sang as a kid but then I totally went off the idea of singing. Singing’s a weird one because it’s so personal. It’s your voice, it’s not like an instrument which has its own qualities about it or anything. It’s as direct an expression you can get without mastering an instrument I think. And I was listening to a combination of singers back then. I love the sound of H.R’s vocals and the way he sings in Bad Brains – I know that might come across as a weird reference to people who know our music – but the way he sings is frickin’ unreal. And a lot of soul singers as well like Terry Callier and a lot of that stuff.
Is that who you’d say your influences are?
No, only in terms of singing.
And what about generally?
To be honest it’s more like the stuff I was talking about earlier. That’s the reason why you’d pick up a song. I listen to pretty much electronic music, I don’t listen to much guitar music anymore. I used to love it so that’s still in there, like bands like the Pixies, they were a big influence, and Sonic Youth were a big influence… Showing my age a little bit here [laughs]. But they were who I listened to, like Melvins and Nirvana.
I was into American alternative guitar music and post rock bands. So that was on the one hand but then on the other hand I loved music like Aphex Twin, Oval and some European electronic music. And then the Flaming Lips and TV on the Radio are two of my favourite bands. If we ever get compared to people they’re the ones that I go ‘yesss’ at. We don’t necessarily sound like them but I think we’re similar in terms of the approach and the blending of the instruments, and the ‘anything goes’ kind of attitude that they have, like they’re not fixed at all to a specific sound or genre or anything like that. I think we share quite a lot in common with TV on the Radio and Flaming Lips. They’re obviously amazing bands so I don’t really want to compare ourselves at all but in terms of approach that’s the kind of ball park we’re in…
That’s cool. I’ve heard you’ve had interest from Film4 recently, what’s been happening?
Film4 picked up one of our tracks… It was quite humbling to hear it over some of my favourite British films. Four Lions was on there.
Which track is this?
One called I Do off the new album. So that was pretty cool.
Congrats are in order then! That was brilliant, thanks for chatting John.
INTERVIEW ENDS.
We have featured SWIMMING as our artist of the month. To hear tracks from their latest album check out our New Music Podcasts here, and for live reviews of the band click here for our blog.
Find out more about SWIMMING’s brand new album HERE. And then go buy it!
If you want to see your music in the next New Music Podcast send us your demos! More info can be found on our FAQ page.
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There’s one female solo artist we love who is long overdue her imminent success. There’s no one more ready, more destined for that Notts Number One than self-confessed music nerd RONIKA. She’s got the style, the charm, and the catchy groovy tunes that keep those gloomy Autumn clouds away. This current heatwave is no coincidence! Here she tells Mary Ann Pickford all about her love for music…
So you’re a Notts girl through and through right?
I am, born and bred. Notts produce!
Do you have any favourites places in Nottingham?
I love Lee Rosy’s tea shop, it’s run by my brother. I love the Alley Café too, they do good veggie food there.
How did you start up your career as a musician?
I think it’s been a gradual thing. I started by writing songs on the guitar, some soulful stuff inspired by people like Curtis Mayfield and Sly Stone, then I decided to learn how to produce my own tracks. I was really into that side of things. I loved hip hop and also quite experimental people like Squarepusher and I wanted to be able to make my own beats. So I went and studied sound engineering and music. Then I started making my own tracks ‘cause I think for me the song and the vocals is just part of it, I like to have the vision for the whole track and the whole song.
So with a bit of that hip hop background how did you come into fusing pop and a bit of soul?
Well I’ve kind of been into every kind of music. I’m a bit of a music nerd/fanatic and I’ve had a big love for hip hop and a big love for disco, soul, funk, and pop music runs through it all for me. I always love a good tune and people like Michael Jackson and Madonna, and just loving ultimate pop music like that.
Would you say they’re your big inspirations?
Yeah massively, I think Madonna’s probably one of my favourite female pop artists. Early Madonna especially. I think she shows people how it’s done. She just writes amazing tunes as well. She’s still writing great music.
How do you come up with your songs then?
I think it can be from anything, like inspired from listening to music or getting an idea from lyrics or reading- I read a lot, reading books gives me ideas. Or just writing something on the guitar, or starting off a beat, it could be anything. There’s always a passion there, I can’t stop doing it, I just have to keep making music otherwise I feel like- I don’t feel happy.
Do you ever have times when you’re struggling to get your creativity going?
Yeah I find lyrics harder to write than the music. So sometimes I can get really stuck on lyrics for quite a while and I’m quite picky, you may not have got that from the songs! But then I just go and look at other people’s lyrics and read books but nowadays I just keep going with it. Thankfully if I get stuck on something I’ll start something else, I don’t let myself sit around for months with writer’s block.
If you weren’t making music then what would you be doing?
Well before I was doing my own music I was working as a sound engineer – I know that’s still in music – but something perhaps more to do with sound or video. I’m quite a techy person so I’d probably be on the other side of things like that.
So when you were a child was that the kind of thing you wanted to grow up to be?
No it was more like, I wanted to grow up to be a singer or musician, but then when I really got into music in my teens I just wanted to be involved in the whole making of the track, and that’s what led me to the techy side. I’m not naturally techy at all but if you want to be able to produce your own music you have to learn all the gear and everything. So now that’s become very much a part of what I do. But I was never like, ‘I want to be able to use compressors’ as a ten-year-old!
I thought you might have said something typical like a vet or something…
Well, I think I’ve always been a bit style obsessed. I remember at school when I was a kid we had to do a thing where people were saying ‘what do you wanna be when you’re older’ and everyone would say, ‘I wanna be a doctor!’ or, ‘I wanna be a racing car driver!’. But I put ‘I wanna be a hippie or a punk’. So I think I’d always been a little fashion or music conscious…
Haha, I think your style now suits you better than if you were a punk!
Definitely always been a poser in my head that’s for sure [laughs].
So then what do you think of Nottingham’s music scene at the moment?
It’s amazing, I think it’s about to explode really – I mean, it already has. There’s so many good people across all the genres. It’s just massively exciting.
Do you have any favourites?
I do yeah, there’s so many. The people I’ve worked with have been SWIMMING, JOE BUDDHA, CITIZEN and favourite artists from Nottingham would be people like LONE and LATE OF THE PIER. People that I love who are amazing female artists are NINA SMITH, HARLEIGHBLU, NATALIE DUNCAN, MARITA who’s working with KIRK SPENCER, an amazing producer… I really don’t want to forget anyone! There’s just too many. There’s PETEBOX and 8MM ORCHESTRA who are my live band. Nottingham’s just got such a beautiful intimate music scene where everybody supports each other.
It’s great isn’t it! On a different note, congrats on your Only Only video premiering on NME. How’s that feel?
It’s brilliant yeah, it’s nice for it to have such a great home. It was fun to make. Me and Jon from SWIMMING made the video and so it was a very DIY labour of love project. I wanted to reference videos by people like Afrika Bambaata and get the sort of cutting edge 80s technology across in the video [laughs].
Are all your videos home made?
Well Forget Yourself I made and Wiyoo as well. Yes so it’s all quite DIY except for In the City. That was actually made by CITIZEN who’s also produced the track. He’s an amazing video producer.
That one featuring all the robotic dancing is amazing.
Aw thanks! Forget Yourself is quite a feel good groove and I knew I wanted it to have some good footage in it, so I was basically trawling the internet and I came across a 1981 robotics convention full of robotics nerds, and I felt I could relate to them quite heavily…! Obviously it looked amazing so I thought, ‘yeah, I need to use it’. And I think it fits the song really well. I’m a big fan of robotics and body popping and all that.
Is that what you do when you go out, bust out all your moves?
I wish I could! In fact if I could probably develop any skill I think that would be the most useful in life!
So what do you like to do to wind down or to chill?
Well I like to read, and watch movies and I host meditation nights with my friends, and I like to eat a lot… [laughs].
What’s your ultimate plan for world domination?
Well it would be great just to be able to make music that people like. My main thing is that I like to make feel good music, I want to make music that people can put on and feel good to and have a dance to, and I want to make pop songs that everyone can sing along to as well. That’s the music I lean towards. I love to listen to party tunes so if I can keep making music like that that people like then I’d be happy. Cool tunes that people want to put on their mix tapes…
Seems like you’re already there. Thanks Ronika, we’re looking forward to hearing more new tracks on the new EP!
INTERVIEW ENDS.
RONIKA is our artist of the month. Check out tracks from her on both our September podcasts and watch her two new videos, all our Nusic Facebook Page.
If you want to see your music in the next New Music Podcast send us your demos! More info can be found on our FAQ page.

We’ve been telling you lot to keep your eyes peeled for JAKE BUGG and look what’s happened! At just 17 years old Mercury Records honed in on his talent (as we did aaaages ago) and snapped him up. It’s certainly no surprise to us, or his mum who predicted massive things in The People’s Podcast back in December. There’s no doubt we’ll see him on his way to reaching that Notts Number One, but what else could the next few years hold in store? Mary Ann Pickford chats with Jake to find out…
What’s life like as a signed artist?
It’s very busy. I had an interview earlier for ThisIsLive. It all seems a bit hectic meeting all these new people, but it’s exciting though as well.
What else have they got you doing?
I’ve been co-writing with a couple of people. I was co-writing with Iain Archer in London the other week and he’s done a bit of stuff for Snow Patrol.
I’ve heard you’ve gotten a residency at Glee Club now, how did that come about?
I have yeah and that’s on the last Friday of every month, so it starts next month in September. But I did a gig there in May supporting a band called Hooray for the Riff Raff, a duet from America, and my band got an encore after. The promoter said that was the first time he’d seen a support band get an encore…
That’s amazing! So how was playing at Splendour this summer then?
I thought Splendour was a very good festival for one day, to be honest. I was the first act on at the courtyard stage where I played and it was packed out which Mark Del said doesn’t happen very often at that time.
What was the biggest crowd you’d ever played to?
I don’t know because after about five rows of people you don’t really think about it.
Do you have any rituals you do before you go on stage?
I don’t have anything I do, I just take it as it comes. But sometimes nerves can help you play better at the same time.
So what was filming the video for Someone Told Me like?
It felt natural, it didn’t feel like the camera was even there. I was just recording on that day, just in the studio, but there was a camera there and I didn’t even notice it. It was just cool. That’s what you want, you just want to be natural or something like that.
A lot of people comment on how young you are, does that ever bother you?
I’ve seen a few comments in reviews saying that his age shouldn’t matter which is nice to hear. Even though I’m young I’ve had people telling me I’m a 30-year-old trapped in a 17-year-old’s body. It’s a bit mad. I say I’m young but I listen to old music.
Who would you say are your influences then?
Oh there’s loads. Oasis, Jimmy Hendrix, Beatles, Donovan are probably the main ones to be honest with you. I’d say THE SWIINES are an influence as well, my cousin’s band, they’re a Nottingham band. The singer in that is my cousin [Scott Bugg].
Are there any Notts acts who you think could go really far?
There’s quite a few good ones but it’s hard to tell. There’s been a lot of attention coming to Nottingham so I hope they’ll all do well. Like SPOTLIGHT KID, they played Glastonbury, and NINA SMITH‘s looking like she’s got a lot of people talking about her so it’d be nice to see who gets there.
So if there’s anyone from Nottingham that you could collaborate with who would it be?
Now that is a hard question, that is tough. I don’t know, I’m quite easy, I’ll work with anyone that seems interested. That’s a hard question. There’s just a lot of talent out there.
How did you first get into music?
I had no interest in it until I was about 12 years old. My uncle came round with a guitar and showed me a few chords then I started getting into all these different artists. I think the internet helped quite a lot to discover old artists…
So you’ve literally just been a musician for five years?
Yeah five years.
Wow, so when did you find out you could sing?
I don’t know, I just kept singing and singing. But people at school, even though I liked different music to them, they always respected it. I just kept doing it and then people started liking my music, which was a bonus, so I carried on with it.
It came quite naturally to you then…
Well my mum and dad are musicians and I’ve got my cousin who’s in THE SWIINES and a few family members who are into their music.
What does your family think about your recent success?
I’d like to think they’re quite happy, but I’m just quite busy now so I don’t see them as much, but I hope they’re happy.
I’m sure they will be, Jake! How is work on your new album going?
That’s due to come out next year but I haven’t started recording yet. That should be done by Christmas time and it should be released by next spring.
What’s in store for your fans with this one?
I like to swing from genre to genre with each song, I don’t like to stick to one genre, I like to mix it up a bit. I think I’ve got about two album’s worth but it’s just deciding which tracks go on which album.
How do choosing songs to go on the album work now you’re signed?
I think it’s a fifty fifty where I pick a track and the label picks a track.
What would you like to achieve within the next ten years or so?
I guess to have a number one, but I wouldn’t like just one number one. I’d rather have no number ones than one. I don’t want to be just a one hit wonder. So it’s just, in the next ten years I’d like to have released four albums. I’d like to do that.
What advice would you give to Notts artists trying to get their music out there?
I’d tell them to go to the BBC Introducing website and upload the tracks on there. I think that’s one of the best ways at the minute to get your music out there and to get it heard.
Thanks for that Jake, good luck with recording for your new album!
Check out our JAKE BUGG New Music Podcast special for a couple of his tracks, or to see him live for yourself watch our Future Session from last year…
If you want to see your music in the next New Music Podcast send us your demos! More info can be found on our contact page.















